El Farolito Report
Goal Results, March – November 2023:
Total monthly distribution average of email and print is now 585 up from 259 in January,
Net increase 326
EMAIL DISTRIBUTION
- Since July edition when the first emails of the newsletter totals 1036 emails were sent to an average of 260 recipients per month
- The email read percentage has grown from July @ 40% to 47% in November Industry average is 39.13%
- Note: Electronic version does not have Trusted Servant Street addresses and phone numbers, and the treasures report is excluded.
- Total expenditure for this e-service though the end of the year is $103.28.
- Plan will be to send to GSRs with no group identified or address, Subscriptions, and others who request email in 2024 as new database is developed
PRINT DISTRIBUTION
- The total receiving average print copies is 325 up from 259 in January. This includes Panel Members, Officers, Committee Members, DCM’s and GSR’s representing a group where physical addresses are provided
- The total of AA (groups only) receiving the print version of ELF is now 307
- Mail returns are a problem with over 101 at the return cost of $66.66 or $.066
- Have printed 49,058 pages that is 12,265 sheets.
REDUCE OVERHEAD – SIMPLIFIED PRODUCTION:
- Reduced font size in some issues that have greater content to keep print expenses at a constant average at $704 a month up from $650 due to print and postage costs.
- Added icons related to month for interest
- Production of the newsletter is down to less than 2 days from 5 in March.
MANAGING FINANCE:
- Maintaining Excel Spreadsheet reporting tool for finances
- Contributions amounts have gone down since the Assembly from a high of $972 in September to $223 in November
- Count of groups contributing went from 41 to 55
FUTURE PLANS
- The committee members went to GSRs and groups to help fund ELF. Thank Committee
- Have created a list of contributors for ELF committee to encourage groups in their area to contribute. Target will be 50% up to 153 for 2024.
- Continue receiving and implementing suggestions to improve ELF while maintaining the expense line. This will include graphics and photos to enhance readability
- Market ELF through reports and announcements of ELF activities and improvements
- Seek to combine the excel spreadsheet from the new Registrar in January, 2024
- Grow the readership in both print and electronic delivery
Respectfully Submitted,
Candy R., Editor,
El Farolito Newsletter
List contributing groups for 2023.
Thank you for making El Farolito’s expansion and faithfully being of service to this in contributing this means of communication available to Panels, Officers, Other Committees, AA Groups and individuals.
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Contributors YE 2023:
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